Serving Tray Design by Joe Colombo

alitalia’ serving tray, 1970
ceramics manufactured by richard ginori, flatware by pinti.

The form of the ‘serving tray’ - designed by joe colombo
in collaboration with ambrogio pozzi for the italian
airline ‘alitalia’ (used in the first class) from 1970 -
is characterized by a unique functionality.
You probably know the difficulties trying to get your
food savely to the table in a crowded self-serving
restaurant. and also the fact that besides one plate
nothing more fits on the tray... colombo found the
solution:the cut-off edges of the serving dish adapt the
form of the tray to first prevent the falling off and
second to create more space.

plan view